The All-Russian online conference on sustainable tourism “Tourism of the Future” took place on 23-25 October, bringing together leading experts and representatives of the tourism industry from different regions of the country. The rich conference programme covered all aspects of sustainable tourism of the future, involving more than 50 speakers. The conference was attended by over 800 representatives of companies in the industry, including accommodation facilities, such as resorts and tour companies, as well as restaurants, guides, beauty brands and IT. One of the organisers of the conference was Yulia Frolova, a second-year student of the GSB Master's programme “Management of Sustainable Company Development”, being the part of the team of the eco-travel startup HEBI Travel.