Alexandra Pavlenko is a fourth-year Bachelor’s student in Marketing and Market Analytics at the HSE Graduate School of Business. She is the co-founder of the student organization Product Hub, a designer, speaker, freelancer, and a person who “knows how to sell visuals.” In this interview, Alexandra talks about how she found her path in product design, why she chose HSE, and how student initiatives can lead to the TED stage and into a major IT team.