Master’s Programme in Marketing: Digital Technologies and Marketing Communications

FIELD OF STUDY: 38.04.02 MANAGEMENT

This Master’s programme introduces students to key concepts and best practices in marketing and communications management. Students will obtain applied knowledge and develop a mastery of marketing techniques capable of dynamically supporting a company’s business operations and promoting its brands in the rapidly evolving digital environment. The programme content is deeply grounded in the new dimensions of contemporary industry: digitalisation, internationalisation, Big Data usage, artificial intelligence (AI), social media, and the process of shaping the meta-skills of the future.

The entrance examinations consist of:

• Portfolio and assessment criteria
• English Language Exam

Typical career paths for programme graduates include:

• Marketing Manager
• Internet Marketer
• Brand Manager
• Marketing Research Specialist
• Market Analyst
• Account Manager
• Communications Strategy 
• Development Specialist
• Media Planner
• Media Buyer
• Public Relations (PR) Manager
• Business Development Consultant 

Master’s Programme in International Management

FIELD OF STUDY: 38.04.02 MANAGEMENT

The Master's Programme in International Management is designed to train professional managers for multinational corporations (MNCs) that operate globally in a highly competitive digital world.

The programme content consists of three highly interrelated, correlative topics: 1) global strategies and operations; 2) digital transformation and new business models; and 3) corporate social responsibility and sustainable development.

The programme is taught in English and includes a mandatory semester of study abroad at a leading international business school, enabling graduates to gain high-quality educational experience.
 

The entrance examinations consist of:

• Portfolio and assessment criteria

Typical career paths for programme graduates include:

• General manager
• Project manager
• Chief business development officer
• Financial expert 
• Consultant

Learn more Apply

Master’s Programme in Retail Management

FIELD OF STUDY: 38.04.02 MANAGEMENT

This revamped industry-specific Master's programme is being offered in partnership with leading Russian retailer X5 Group. It was designed to prepare students for a successful career in today’s dynamically growing retail sector, focusing on both innovative e-commerce and traditional brick-and-mortar retail platforms. The programme is grounded in a tandem study track combining theory and practice with the goal of developing students' skills and competencies in the management of advanced retail trade enterprises. Programme courses are taught by HSE University faculty members and senior executives who personally manage various aspects of retail operations: marketing, finance, HR, and logistics. The programme is especially beneficial for those students who have already determined their future career path and need a springboard to achieve rapid success and swift career growth in the dynamic field of retail.

The entrance examinations consist of:

• Portfolio and assessment criteria

Typical career paths for programme graduates include: 

• Commercial Strategy Manager
• Operations Manager
• Marketing Manager
• Sales Department Head 
• Key Account Manager

Learn more Apply

Master’s Programme in Operational Excellence and Production Systems

FIELD OF STUDY: 38.04.02 MANAGEMENT

The Master's Programme in Operational Excellence and Production Systems is designed to meet the needs of the market and numerous major manufacturing companies across Russia. Its objective is to train a new breed of specialists who possess executive and entrepreneurial competencies in managing the efficiency of production processes and systems in order to meet employers’ current and future demand.

Graduates of this Master’s programme will enjoy a strong competitive advantage in the professional labour market and will be in demand across diverse sectors of the economy. Such strong career prospects are ensured by the universal applicability of the knowledge gained and the ongoing shortage of skilled personnel in the field of efficiency enhancement.
 

The entrance examinations consist of:

• Portfolio and assessment criteria
• English Language Exam

Typical career paths for programme graduates include:

• Systems Engineering Specialist
• Lean Manufacturing/Management Specialist
• Consultant

Master’s Programme in Strategic Management: Investment and Consulting

FIELD OF STUDY: 38.04.02 MANAGEMENT

This next-generation Master's programme is being carried out in partnership with top global consulting firm McKinsey & Company, which was ranked No. 1 in the Vault 2020 ranking of the world’s most prestigious consulting firms, and is designed to prepare students for a successful career in:

• Leading management consulting firms worldwide.
• Strategy and business development departments at major Russian and global corporations operating in the financial, telecom, technology, and industrial sectors.

The entrance examinations consist of:

• Portfolio and assessment criteria
• English Language Exam

Typical career paths for programme graduates include:

• Business Analyst
• Lead Consultant
• Partner
• Industry Expert
• Customer Service Specialist
   

Master’s Programme in Marketing Management

FIELD OF STUDY: 38.04.02 MANAGEMENT

This programme is the first online Master's Programme in Marketing Management to be offered by HSE University.
It is designed for all students seeking to build a successful career in marketing.

The entrance examinations consist of:

• Portfolio and related criteria

Typical career paths for programme graduates include:

• Marketing Manager/Director
• Product Manager
• Category Manager
• Brand Manager
• Analyst/Manager 
• Customer Experience Manager/Director
   

Master’s Programme in Business Informatics: Digital Enterprise and Information Systems Management

FIELD OF STUDY: 38.04.05 BUSINESS INFORMATICS

This Master's programme is intended to train managers capable of using information technology to meet diverse business challenges. Graduates are engaged in supporting decision-making for managing business performance, organising information systems operations at all stages of the IT systems life cycle, and building business process architecture, as well as managing business reorganisation and optimisation initiatives.

The Master’s programme is designed for graduates of bachelor's and specialist degree programmes in the areas of economics and management, physics and mathematics, and engineering, as well as computer science and IT management. The programme framework encompasses two independent concentrations: 1) intelligent systems in business management and 2) information systems management.

The entrance examinations consist of:

• Portfolio and assessment criteria
• English Language Exam

Typical career paths for programme graduates include: 

• System Architect
• Systems Integrator
• Business Analyst
• IT Consultant 
• Head of IT Projects
   

Master’s Programme in Business Analytics and Big Data Systems

FIELD OF STUDY: 38.04.05 BUSINESS INFORMATICS

The term "Big Data" refers to the phenomenon of rapid growth in data volumes across all areas of contemporary society, the emergence of technological capabilities for analysing such massive amounts of data, and the potential prospects for effectively using the results of such analysis in forecasting and making well-grounded management decisions.

The English-language Master's Programme in Business Analytics and Big Data Systems is designed to train professionals capable of assessing the impact of Big Data technologies on corporate operations. Graduates will also be able to develop new models of enterprise IT infrastructure that factor in Big Data capabilities, organise  the implementation of Big Data-based analytical tools and solutions for managing Big Data, assess the economic efficiency of such projects, and manage enterprise data.
 

The entrance examinations consist of:

• Portfolio and assessment criteria
• English Language Exam

Typical career paths for programme graduates include:

• Data-Driven Product Owner
• Team Leader
• Data Manager
• Chief Data Officer

Master’s Programme in Electronic Business and Digital Innovations

FIELD OF STUDY: 38.04.05 BUSINESS INFORMATICS

The purpose of this Master’s programme is to prepare highly skilled professionals with knowledge in the fields of economics, management, computer science, and internet technologies for careers in major companies, both online-based and brick-and-mortar, as well as those with entrepreneurial skills who are seeking to build their own business.

The entrance examinations consist of:

• Portfolio and assessment criteria
• English Language Exam

Typical career paths for programme graduates include: 

• E-Business Consultant
• Content Director
• CRM Digital Manager
• E-Commerce Director
   

Master’s Programme in Digital Product Management

FIELD OF STUDY: 38.04.05 BUSINESS INFORMATICS

This Master's programme is carried out entirely in a distance learning format.

The programme combines fundamental knowledge and practice with real-world tasks overseen by industry experts.

The entrance examinations consist of:

• Portfolio and assessment criteria

Typical career paths for programme graduates include:

• Product Manager
• Project Manager
• Business Analyst