Department of Marketing

In a world where economic power is steadily shifting toward the East, Russia’s ties with Asian countries are becoming strategically important. HSE Graduate School of Business is taking an important step in this direction. On February 17, 2026, the first meeting of the Expert Council of the Center for Asian Business and Management Research (CABMR) was held. The event marked the start of building an interdisciplinary platform that brings together research, education and business to study Asia in a comprehensive way.

HSE Graduate School of Business has signed cooperation and exchange agreements with the Business Faculty of City University of Macau (China) and XLRI School of Management in India.

Vagab Abdulgalimov is a fourth-year student in the Marketing and Market Analytics bachelor’s program at the HSE Graduate School of Business. In this interview, he explains how studying at the HSE Graduate School of Business helped him develop analytical thinking, time-management skills and the ability to multitask. These skills were especially useful when he started combining work with his studies. He also shares his impressions of student organizations, academic mobility opportunities and his professional experience.

From January 11th to 17th, students from the HSE University Graduate School of Business (GSB) participated in their first short-term mobility program in Africa, travelling to Morocco. This trip wasn't about seeking exoticism, but about understanding how to build business dialogue with the Global South.

A study conducted by the HSE Business School in collaboration with hh.ru and the Ancor staffing group revealed that the structure of HR trends is changing significantly. In 2026, companies are expected to focus on practical and measurable management solutions.

From November 3 to 14, 2025, undergraduate and master's students of the Graduate School of Business (GSB) participated in a specially designed international program organized by the National School of Business Bangalore, India (NSB Bangalore).

A study conducted by HSE Graduate School of Business has identified 10 key IT trends that will shape the development of Russian organizations in 2026.

HSE Graduate School of Business hosted a seminar titled “Business Education Today: Challenges, Trends, Solutions,” organized jointly with the Russian Association of Business Education (RABE).

The online master's program “Marketing Management” is originally designed for distance learning. However, this year, at the initiative of students who expressed a desire to start their studies with in-person communication and getting to know each other, Knowledge Day was held in a hybrid format. On October 3, first-year students met on the HSE GSB campus on Shabolovka, and those who could not come joined online — together they launched the new academic year.

The Higher School of Economics Graduate School of Business hosted an open dialogue with Elena Tyatenkova, Senior Vice President and Head of Network Management at Alfa-Bank.