About the Department

The Department of Marketing at the HSE Graduate School of Business is Russia's leading centre for marketing education and research and one of the six departments of the HSE Graduate School of Business. The Department of Marketing was formed in 2020, when the Graduate School of Business was created through the reorganisation of the Faculty of Business and Management (FBM) and a number of HSE units of Advanced Professional Education.

The Department of Marketing's substantive scope comprises strategic marketing, marketing of the firm, marketing communications, the application of analytical tools in marketing, and innovative business models in the digital environment. The Department delivers courses in these domains at the undergraduate, graduate and doctoral levels, within the MBA and other professional education programs of the Graduate School of Business and in the form of minors and university-wide electives ("magolego") open to all University students.

Human Resources

As of September 2026, the Department of Marketing employs 31 full-time faculty members (21 of them on a 1.0 full position and 10 adjunct instructors, as well as more than 20 visiting faculty members. Among the full-time faculty there are 3 holders of the Doctor of Sciences degree, 2 holders of a PhD degree, 16 holders of the Candidate of Sciences degree, and 5 holders of an MBA degree. The Department of Marketing includes one holder of the HSE title of Tenured Professor (the University's highest academic distinction), Olga A. Tretyak.

The Department's faculty, including part-time staff, comprises 3 Professors of Practice and 5 Associate Professors of Practice.

The average age of the Department of Marketing's employed faculty is 48 years; that of its visiting faculty is 46 years.

Research and Teaching-Methodology Outcomes

In 2020–2026, faculty members of the Department of Marketing published their research findings in academic journals included in the HSE List A — Asia Pacific Journal of Tourism Research and European Business Review — and in Q1–Q2 journals: Journal of Marketing Research, Journal of International Marketing, Journal of Consumer Marketing, Journal of Marketing Communications, Journal of International Consumer Marketing, Journal of Economics, Finance and Administrative Science, Journal of Business & Industrial Marketing, Emerging Science Journal, Humanities and Social Sciences Communications, Journal of Asia Business Studies, and Journal of Macromarketing.

Over the same period, they also prepared teaching guidelines published by HSE on the design of term projects in marketing planning and sustainable development practices, and wrote 14 teaching cases based on primary data from Russian companies, which have been included in the Graduate School of Business case collection.

 In 2023, faculty members of the Department of Marketing presented the collective research monograph Managing a Customer-Oriented Company — an extensive work that systematises scholarly knowledge and approaches to the study of customer orientation over the past 30 years and contains a substantial body of data drawn from Russian business practice. The monograph was written by a team of authors comprising V.A. Rebyazina, O.V. Gulakova and O.A. Kusraeva of the Department of Marketing at the HSE Graduate School of Business, together with M.M. Smirnova of the Graduate School of Management at St Petersburg University.

The Department of Marketing places considerable emphasis on practice-oriented learning, drawing on the most advanced and business-relevant approaches.

The Department is home to the undergraduate degree programme "Marketing and Market Analytics"

and three master's degree programmes:

·         "Marketing: Digital Technologies and Marketing Communications"

·         "B2C Business Management: Technology and Innovation"

·         "Marketing Management"

Since the Department of Marketing was established, its students, while developing competencies in marketing and market analysis, have delivered dozens of diverse projects in cooperation with leading international and Russian companies.

Industry Expertise

The Department's faculty includes practice faculty drawn from the ranks of experienced senior executives who have served, or currently serve, as members of boards of directors, vice-presidents and heads of business units at leading Russian companies (ORO, X5 Group, AKAR, VkusVill, Yandex and others)