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Department of Marketing
HSE Graduate School of Business

Department of Marketing

Contacts

26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia

E-mail: EFilipskaya@hse.ru

+7 (495) 772-95-90 add.26279

Leadership
Vera Alexandrovna Rebiazina
Head of the Department – Vera Alexandrovna Rebiazina
Zhanna Musatova
Zhanna Musatova
Publications
Book
Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article
The Impact of Enterprise Risk Management on Customer Agility and Sustainability Performance Relationships in Tourism
In press

Wang J., Butkovskaya V.

Journal of China Tourism Research. 2025. P. 1-23.

Book chapter
Foresight Methodology and Commonly Used Methods in the New Generation Foresight

Saritas O., Veselitskaya N., Sokolov A.

In bk.: 21st Century Foresight: Shaping the Future for Sustainable Social, Economic and Environmental Development in South Africa. Cham: Springer, 2024. Ch. 4. P. 35-53.

Working paper
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications
About the Department

The Department of Marketing of the Graduate School of Business is the leading Russian centre for marketing education and research, as well as one of the six departments based out of the HSE Graduate School of Business. This Department is actually the amalgamation of three HSE University subdivisions: Strategic Marketing, Company Marketing, and Marketing Communications, which have successfully trained marketing experts for many years.

News

New formats and strategies of business education in Russia

New formats and strategies of business education in Russia
HSE Graduate School of Business hosted a seminar titled “Business Education Today: Challenges, Trends, Solutions,” organized jointly with the Russian Association of Business Education (RABE).
Priority 2030 expertise research projects Reporting an event HSE Development Programme until 2030 HSE Graduate School of Business
October 23

Knowledge Day of the “Marketing Management” program at the HSE Graduate School of Business brought students together at the Shabolovka campus

Knowledge Day of the “Marketing Management” program at the HSE Graduate School of Business brought students together at the Shabolovka campus
The online master's program “Marketing Management” is originally designed for distance learning. However, this year, at the initiative of students who expressed a desire to start their studies with in-person communication and getting to know each other, Knowledge Day was held in a hybrid format. On October 3, first-year students met on the HSE GSB campus on Shabolovka, and those who could not come joined online — together they launched the new academic year.
HSE Graduate School of Business
October 08

HSE GSB and Alfa-Bank strengthen partnership in business education

HSE GSB and Alfa-Bank strengthen partnership in business education
The Higher School of Economics Graduate School of Business hosted an open dialogue with Elena Tyatenkova, Senior Vice President and Head of Network Management at Alfa-Bank.
HSE Graduate School of Business
September 25

X5 Career Day at HSE GSB brought together students and retail experts

X5 Career Day at HSE GSB brought together students and retail experts
The Higher School of Economics Graduate School of Business hosted a Career Day organized by X5 Group — a strategic partner of the business school and one of Russia’s leading retailers.
HSE Graduate School of Business
September 18

HSE Graduate School of Business once again ranked 1st in the Russian business school ranking

HSE Graduate School of Business once again ranked 1st in the Russian business school ranking
The HSE Graduate School of Business has reaffirmed its status as the leader of Russian business education. For the second year in a row, HSE GSB has topped the National Ranking of Business Schools in the country, demonstrating consistently strong results across key learning indicators.
HSE Development Programme until 2030 HSE Graduate School of Business
September 15

HSE Graduate School of Business congratulates the 2025 Bachelor’s and Master’s graduates

HSE Graduate School of Business congratulates the 2025 Bachelor’s and Master’s graduates
In July, the HSE Graduate School of Business (HSE GSB) hosted official graduation ceremonies for students of five bachelor’s programs and twelve master’s programs. Degrees were awarded to 675 bachelor’s and 785 master’s graduates, with 25 and 37 of them respectively graduating with honors.
HSE Graduate School of Business
August 08

HSE Graduate School of Business presents the study “Corporate Universities of Russia — 2025”

HSE Graduate School of Business presents the study “Corporate Universities of Russia — 2025”
The presentation of the annual study “Corporate Universities of Russia — 2025” took place as part of the 4th Forum of Corporate Learning Leaders of Russia. The event was held in Nizhny Novgorod and brought together more than 130 participants from 60 companies.
HSE Graduate School of Business
August 05

HSE GSB students’ marketing projects receive high praise from industry

HSE GSB students’ marketing projects receive high praise from industry
Students of the Bachelor's program in Marketing and Market Analytics at the HSE Graduate School of Business successfully defended their course projects, developed in response to real briefs from Russian and international companies.
HSE Graduate School of Business
July 24

HSE Graduate School of Business trains a new generation of leaders

HSE Graduate School of Business trains a new generation of leaders
Two hundred participants of HSE GSB’s professional retraining programs have received diplomas in high-demand fields including management, marketing, HR, and finance.
HSE Graduate School of Business
July 22

X5 and HSE Graduate School of Business to Support Talented Students

X5 and HSE Graduate School of Business to Support Talented Students
X5 Group has increased the number of student grants available for applicants to the HSE Graduate School of Business. Twenty-five talented candidates will receive partial tuition coverage for the master’s program “B2C Business Management: Technologн and Innovation” (formerly Retail Management). Applications for the grants open on June 20.
HSE Graduate School of Business
June 09
All news