Disciplines in the 2025-2026 academic year at GSB

Bachelor's Programs

Marketing

Project Seminar "Marketing Planning"

Digital Marketing

Marketing Research

Consumer Behavior

Branding

Marketing Communications

Marketing Strategy

International Marketing

Tactical Marketing Tools

Research Seminar "Skills for Thesis Preparation"

Marketing Metrics and Customer Analytics

Pricing

Marketing Performance Management

Social Media Marketing in China

Modern Marketing Tools and AI

Media Planning

Sales Management

Omnichannel Retail

Marketing in E-commerce Channels

Industry Business Models in Retail

Master's Programs

Research Seminar "Marketing in Emerging Markets"

Research Seminar "The Modern Advertising Market in the Digital Age"

Marketing Strategies

International Marketing

Digital Marketing and E-commerce

Modern Technologies in Marketing

Project Seminar "Practices of Sustainable Development"

Mentor’s Seminar

Mentor’s Seminar "Current Issues in Strategic Marketing"

Mentor’s Seminar "Current Issues in Marketing Communications"

Research Methodology in Marketing

Integrated Brand Communications: Management, Effectiveness Evaluation

Branding Strategies and Brand Management

Research Seminar "Processing and Analyzing Marketing Data"

Innovative Business Models

Strategic Communications Management

Product Management

Innovations in Marketing Communications: BTL and Retail Media

Building a Personal Brand for Young Professionals

Customer Experience Management

Neuromarketing

Development of Digital Platforms in the Public Sector

Creative Technologies in VR and AR Formats

Data-Driven Marketing

B2B Marketing

Product Development Strategy

Practical Tools for Marketing in International Business

Marketing in the Digital Ege

Postgraduate Program in Management

Research Seminar “Research in Business Model and Business Process Transformation”

Additional Professional Education Programs (DPO)

Management in Marketing

Marketing for Managers

Product Management: Product Development and Product Marketing

Development of Case Studies and Using the Case Method in Teaching Business Disciplines