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26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia
E-mail: EFilipskaya@hse.ru
+7 (495) 772-95-90 add.26279
Disciplines in the 2025-2026 academic year at GSB
Educational Program «Marketing and Market Analytics»
Project Seminar "Marketing Planning"
Research Seminar "Thesis Preparation Skills"
Marketing Metrics and Customer Analytics
Marketing Performance Management
Social Media Marketing in China
Educational Program «Business Administration»
Industry Business Models: Retail
Social Media Marketing in China
Career Guidance Seminar "Managerial profession in the modern world"
Educational Program «Marketing: Digital Technology and Marketing Communications»
Educational Program «International Management»
Educational Program «Strategic Management: Investment and Consulting»
Educational Program «Marketing Management»
Educational Program «B2C Business Management: Technologies and Innovation»
Educational Program «Digital Product Management»
Research Seminar "Marketing in Emerging Markets"
Research Seminar "The Modern Advertising Market in the Digital Age"
Digital Marketing and E-commerce
Modern Technologies in Marketing
Project Seminar "Practices of Sustainable Development"
Mentor’s Seminar "Current Issues in Strategic Marketing"
Mentor’s Seminar "Current Issues in Marketing Communications"
Research Methodology in Marketing
Integrated Brand Communications: Management, Effectiveness Evaluation
Branding Strategies and Brand Management
Research Seminar "Processing and Analyzing Marketing Data"
Strategic Communications Management
Innovations in Marketing Communications: BTL and Retail Media
Building a Personal Brand for Young Professionals
Customer Experience Management
Development of Digital Platforms in the Public Sector
Creative Technologies in VR and AR Formats
Practical Tools for Marketing in International Business
Postgraduate Program in Management
Research Seminar “Research in Business Model and Business Process Transformation”
Additional Professional Education Programs (DPO)
Management in Marketing
Marketing for Managers
Product Management: Product Development and Product Marketing
Development of Case Studies and Using the Case Method in Teaching Business Disciplines