About the Department

The Department of Marketing is one of six departments of the HSE Graduate School of Business, one of the leading centers for marketing education and research in Russia. It developed from three original chairs: Strategic Marketing, Company Marketing and Communications Marketing, which had been successfully producing specialists in all areas of modern marketing for many years.

The Department of Marketing engages highly qualified specialists in different areas:  professors who carry out research and consulting activities in the field of marketing, as well as practitioners who hold top-management and senior positions in leading companies such as Kantar, X5 Retail, Danone, Simple, and others. Since the Department  was founded, its students have carried out plenty of applied projects with reputable international and Russian companies.

Professional marketers are in great demand in Russia. It is in the top ten of the most popular professions in Moscow and St. Petersburg. The Department of Marketing pays a lot of attention to practice-oriented education, using the most advanced business techniques. The department is responsible for the bachelor's program "Marketing and Market Analytics" and four master's degree programs: "Marketing: Digital Technologies and Marketing Communications"; "Marketing Management"; "Retail Management" and "Experience Economy: Hospitality and Tourism Management".