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Department of Marketing
Graduate School of Business
Department of Marketing
Contacts

26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia

E-mail: EFilipskaya@hse.ru

+7 (495) 772-95-90 add.26279

Leadership
Vera Alexandrovna Rebiazina
Head of the Department – Vera Alexandrovna Rebiazina
Zhanna Musatova
Zhanna Musatova
Publications
Book
Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article
Educational Robotics and the Learning Process: In Search of Key Effects

D. K. Malekova, A. Y. Shashkov, N. N. Veselitskaya.

Innovations. 2024. No. 78. P. 1354-1371.

Book chapter
User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Working paper
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

News

Unilever, Laboratory for Design Thinking, Case Study Centre, and 'Marketing and Market Analytics' Students Pilot an Empathic Case Study at GSB

Unilever, Laboratory for Design Thinking, Case Study Centre, and 'Marketing and Market Analytics' Students Pilot an Empathic Case Study at GSB
Graduate School of Business
June 10, 2021

The Winners of the Competition for the Best Scientific and Popular Science Paper in Russian were Announced

The Winners of the Competition for the Best Scientific and Popular Science Paper in Russian were Announced
Graduate School of Business
June 09, 2021

Employee Project Team Competition Has Started

Employee Project Team Competition Has Started
Graduate School of Business
May 26, 2021

HSE Is Sole Representative of Russia in 5 Shanghai Global Subject Rankings

HSE Is Sole Representative of Russia in 5 Shanghai Global Subject Rankings
HSE University is now represented in eight subject rankings of the Shanghai Global Ranking of Academic Subjects. In five of these subjects, HSE is the only university from Russia, and in three other subjects, HSE outranks its domestic peers. HSE University is thereby the highest-ranking Russian university in the ranking.
Education achievements international rankings Shanghai Academic Ranking of World Universities (ARWU) university rankings
May 26, 2021

The Report of the Research Team of GSB Department of Marketing was Recognised as One of the Best at the Lomonosov Readings-2021 Conference

The Report of the Research Team of GSB Department of Marketing was Recognised as One of the Best at the Lomonosov Readings-2021 Conference
On April 21, 2021 a research team consisting of a lecturer, a doctoral student and an undergraduate student of GSB Department of Marketing delivered a report at the conference on "The role of commercial co-consumption platforms in the development of digital consumption in Russia" in the Economic Sciences section
Graduate School of Business
May 21, 2021

Supporting NGOs, Improving Financial Literacy, and Environmental Cartoons: Graduate School of Business Students Defend Their Marketing Projects

Supporting NGOs, Improving Financial Literacy, and Environmental Cartoons: Graduate School of Business Students Defend Their Marketing Projects
On May 20, first-year master’s students in the Marketing: Digital Technologies and Marketing Communications programme defended their projects. The event was the final stage of the first joint project between Effie Russia and theHSE Graduate School of Business (GSB). The students tackled cases involving social and environmental problems.
Education students achievements partnerships business education master's programmes
May 21, 2021

'Retail Management' Master’s Programme, in Partnership with Ozon, Held a Series of Lectures for Students on the Topic of E-commerce

'Retail Management' Master’s Programme, in Partnership with Ozon, Held a Series of Lectures for Students on the Topic of E-commerce
Graduate School of Business
April 08, 2021

HSE Graduate School of Business Hosts the First Meeting of the Renewed Academic Council of the ‘Marketing: Digital Technology and Marketing Communications’ Programme

HSE Graduate School of Business Hosts the First Meeting of the Renewed Academic Council of the ‘Marketing: Digital Technology and Marketing Communications’ Programme
Graduate School of Business
April 07, 2021

GSB Students Become Winners of the IV Russian Competition for School and University Students in Service and Tourism

GSB Students Become Winners of the IV Russian Competition for School and University Students in Service and Tourism
Graduate School of Business
April 02, 2021

Winter Marketing School – How It Was

Winter Marketing School – How It Was
Graduate School of Business
March 29, 2021
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