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Regular version of the site
Book
Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article
Customer satisfaction factors in online retail: online review analysis

M. Haddadi, V. A. Rebiazina.

Vestnik of Saint Petersburg University. Management. 2023. Vol. 22. No. 1. P. 3-22.

Book chapter
User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Tag "partnerships" – News

Supporting NGOs, Improving Financial Literacy, and Environmental Cartoons: Graduate School of Business Students Defend Their Marketing Projects

Supporting NGOs, Improving Financial Literacy, and Environmental Cartoons: Graduate School of Business Students Defend Their Marketing Projects
On May 20, first-year master’s students in the Marketing: Digital Technologies and Marketing Communications programme defended their projects. The event was the final stage of the first joint project between Effie Russia and theHSE Graduate School of Business (GSB). The students tackled cases involving social and environmental problems.