Department of Marketing

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Regular version of the site

Publications

Book

Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article

The impact of relationship marketing practices on companies’ market and financial performance in emerging markets
In press

Rebiazina V. A., Sharko E. R., Berezka S. M.

Journal of Economics, Finance and Administrative Science. 2023. Vol. 28. No. 56.

Book chapter

User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Working paper

Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

Supporting NGOs, Improving Financial Literacy, and Environmental Cartoons: Graduate School of Business Students Defend Their Marketing Projects

On May 20, first-year master’s students in the Marketing: Digital Technologies and Marketing Communications programme defended their projects. The event was the final stage of the first joint project between Effie Russia and theHSE Graduate School of Business (GSB). The students tackled cases involving social and environmental problems.

Education students achievements partnerships business education master's programmes

May 21, 2021

Tag "partnerships" – News

Supporting NGOs, Improving Financial Literacy, and Environmental Cartoons: Graduate School of Business Students Defend Their Marketing Projects