Department of Marketing

Regular version of the site

Publications

Book

Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article

Factors of Consumer Trust in Private Label Food Products: A Case of Loyalty to Russian Retailers

Sharko, E.R., Sokolova, A.A.

Journal of Applied Economic Research. 2025. Vol. 24. No. 1. P. 344-378.

Book chapter

Foresight Methodology and Commonly Used Methods in the New Generation Foresight

Saritas O., Veselitskaya N., Sokolov A.

In bk.: 21st Century Foresight: Shaping the Future for Sustainable Social, Economic and Environmental Development in South Africa. Cham: Springer, 2024. Ch. 4. P. 35-53.

Working paper

Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

‘We Are Competing for the Best Scholars and We Don’t Want Our New Colleagues to Rest on Their Heels’

At the meeting of the Rector’s Council on June 23, seven issues were considered, including the vaccination of staff and students, postgraduate and dissertation councils, the development of a Continuing Professional Development (CPD) programme at the University, and the HSE library. Members of the Rector’s Council additionally discussed the regulations on the organisation of training concerning MicroDegree-granting programmes.

On Campus professors discussions

June 24, 2021

GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association

Valery Katkalo has been elected as Chairman of the Sectoral Commission on Education of the Russian Managers Association (RMA) for the second time in a row. The commission is one of the main expert platforms in Russia for discussing modern education trends and sharing experience of implementing advanced educational models.

On Campus professors achievements

January 13, 2021

Tag "professors" – News

‘We Are Competing for the Best Scholars and We Don’t Want Our New Colleagues to Rest on Their Heels’

GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association