• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
vision For visually-impaired
Расширенный поиск по сайту
Menu
ФКН
HSE University
vision For visually-impaired
Расширенный поиск по сайту
Department of Marketing
HSE Graduate School of Business
Department of Marketing
Contacts

26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia

E-mail: EFilipskaya@hse.ru

+7 (495) 772-95-90 add.26279

Leadership
Vera Alexandrovna Rebiazina
Head of the Department – Vera Alexandrovna Rebiazina
Zhanna Musatova
Associate Professor – Zhanna Musatova
Department office
Elena V Filipskaya
Diana Aglyullina
Teaching and Learning Support Specialist – Diana Aglyullina
Yulia Leibman
Teaching and Learning Support Specialist – Yulia Leibman
Publications
Book
From Consumption to Care: A Stoic Framework for Slow Consumption

Rebiazina V. A., Sonina L.

Universidad de Sevilla, Servicio de Publicaciones, 2027.

Article
Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews

Kazakov S., Cuesta-Valiño P., Butkovskaya V. et al.

Cuadernos de Gestion. 2025. Vol. 25. No. 1. P. 71-88.

Book chapter
Foresight Methodology and Commonly Used Methods in the New Generation Foresight

Saritas O., Veselitskaya N., Sokolov A.

In bk.: 21st Century Foresight: Shaping the Future for Sustainable Social, Economic and Environmental Development in South Africa. Cham: Springer, 2024. Ch. 4. P. 35-53.

Working paper
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

Publications

On Campus – News

Knowledge Day of the “Marketing Management” program at the HSE Graduate School of Business brought students together at the Shabolovka campus

Knowledge Day of the “Marketing Management” program at the HSE Graduate School of Business brought students together at the Shabolovka campus
The online master's program “Marketing Management” is originally designed for distance learning. However, this year, at the initiative of students who expressed a desire to start their studies with in-person communication and getting to know each other, Knowledge Day was held in a hybrid format. On October 3, first-year students met on the HSE GSB campus on Shabolovka, and those who could not come joined online — together they launched the new academic year.
On Campus Reporting an event master's programmes online education HSE Graduate School of Business
October 08, 2025

HSE GSB and Alfa-Bank strengthen partnership in business education

HSE GSB and Alfa-Bank strengthen partnership in business education
The Higher School of Economics Graduate School of Business hosted an open dialogue with Elena Tyatenkova, Senior Vice President and Head of Network Management at Alfa-Bank.
On Campus Reporting an event master's programmes bachelor's programmes HSE Graduate School of Business
September 25, 2025

X5 Career Day at HSE GSB brought together students and retail experts

X5 Career Day at HSE GSB brought together students and retail experts
The Higher School of Economics Graduate School of Business hosted a Career Day organized by X5 Group — a strategic partner of the business school and one of Russia’s leading retailers.
On Campus Reporting an event HSE Graduate School of Business
September 18, 2025

HSE Graduate School of Business congratulates the 2025 Bachelor’s and Master’s graduates

HSE Graduate School of Business congratulates the 2025 Bachelor’s and Master’s graduates
In July, the HSE Graduate School of Business (HSE GSB) hosted official graduation ceremonies for students of five bachelor’s programs and twelve master’s programs. Degrees were awarded to 675 bachelor’s and 785 master’s graduates, with 25 and 37 of them respectively graduating with honors.
On Campus Reporting an event master's programmes bachelor's programmes HSE Graduate School of Business
August 08, 2025

HSE Student Team Wins Grant in Masters of Hospitality Competition

HSE Student Team Wins Grant in Masters of Hospitality Competition
The all-Russia competition, a project of the Russia — Land of Opportunities presidential platform, saw the students compete with other teams of young contestants. The team led by Alexander Aksyutin, a master’s student of the HSE Graduate School of Business, received a grant of 1.4 million Russian rubles, which the team plans to spend on a social project to promote tourism in Voronezh Oblast.
On Campus students achievements master's programmes bachelor's programmes
November 22, 2021

‘We Are Competing for the Best Scholars and We Don’t Want Our New Colleagues to Rest on Their Heels’

HSE Library at Pokrovka
At the meeting of the Rector’s Council on June 23, seven issues were considered, including the vaccination of staff and students, postgraduate and dissertation councils, the development of a Continuing Professional Development (CPD) programme at the University, and the HSE library. Members of the Rector’s Council additionally discussed the regulations on the organisation of training concerning MicroDegree-granting programmes.
On Campus professors discussions
June 24, 2021

GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association

Valery Katkalo
Valery Katkalo has been elected as Chairman of the Sectoral Commission on Education of the Russian Managers Association (RMA) for the second time in a row. The commission is one of the main expert platforms in Russia for discussing modern education trends and sharing experience of implementing advanced educational models.
On Campus professors achievements
January 13, 2021

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’
On December 10, the Graduate School of Business held a large-scale meetup event for GSB professors, current students, alumni, corporate representatives, and anyone interested in the development of business education. Guests of ‘GSB Meetup: Welcome to the Graduate School of Business’ learned what qualities and competencies a modern manager needs, what is new at the HSE Graduate School of Business, and what the future holds for the School.
On Campus alumni discussions business education master's programmes bachelor's programmes
December 16, 2020