Department of Marketing

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Publications

Book

Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article

The role of internal communication on employee loyalty – a theoretical synthesis

Sinitsyna E., Anand A., Miklós S.

Journal of Asia Business Studies. 2024.

Book chapter

User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Working paper

Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’

On December 10, the Graduate School of Business held a large-scale meetup event for GSB professors, current students, alumni, corporate representatives, and anyone interested in the development of business education. Guests of ‘GSB Meetup: Welcome to the Graduate School of Business’ learned what qualities and competencies a modern manager needs, what is new at the HSE Graduate School of Business, and what the future holds for the School.

On Campus alumni discussions business education master's programmes bachelor's programmes

December 16, 2020

Tag "alumni" – News

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’