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Department of Marketing
Graduate School of Business
Department of Marketing
Contacts

26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia

E-mail: EFilipskaya@hse.ru

+7 (495) 772-95-90 add.26279

Leadership
Vera Alexandrovna Rebiazina
Head of the Department – Vera Alexandrovna Rebiazina
Zhanna Musatova
Zhanna Musatova
Publications
Book
Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article
Educational Robotics and the Learning Process: In Search of Key Effects

D. K. Malekova, A. Y. Shashkov, N. N. Veselitskaya.

Innovations. 2024. No. 78. P. 1354-1371.

Book chapter
User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Working paper
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

News

GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association

Valery Katkalo
Valery Katkalo has been elected as Chairman of the Sectoral Commission on Education of the Russian Managers Association (RMA) for the second time in a row. The commission is one of the main expert platforms in Russia for discussing modern education trends and sharing experience of implementing advanced educational models.
On Campus professors achievements
January 13, 2021

GSB Department of Marketing listed in the Ranking of Russian Association for Communication Agencies

GSB Department of Marketing listed in the Ranking of Russian Association for Communication Agencies
Graduate School of Business
December 23, 2020

Two New Research Laboratories are to be Launched at GSB

Two New Research Laboratories are to be Launched at GSB
Graduate School of Business
December 18, 2020

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’
On December 10, the Graduate School of Business held a large-scale meetup event for GSB professors, current students, alumni, corporate representatives, and anyone interested in the development of business education. Guests of ‘GSB Meetup: Welcome to the Graduate School of Business’ learned what qualities and competencies a modern manager needs, what is new at the HSE Graduate School of Business, and what the future holds for the School.
On Campus alumni discussions business education master's programmes bachelor's programmes
December 16, 2020

GSB Professor Olga Tretyak Participated in a Conference ‘Direct Selling Today and Tomorrow’ of Direct Selling Association

GSB Professor Olga Tretyak Participated in a Conference ‘Direct Selling Today and Tomorrow’ of Direct Selling Association
On November 25, the Laboratory of Network Organizational Forms of HSE Graduate School of Business drew conclusions of the research ‘Independent Consultants as a Foundation for Direct Selling Business Model’ in the conference ‘Direct Selling Today and Tomorrow’ of Direct Selling Association. The conference was held online on the platform of ‘Russia Today’ press-centre.
Graduate School of Business
November 27, 2020

HSE Graduate School of Business Will Hold GSB Meetup: Welcome to GSB

HSE Graduate School of Business Will Hold GSB Meetup: Welcome to GSB
The event will take place on December 10 at 3 PM (Moscow time). The Meetup will bring together professors, students and attendees of all programmes, alumni, business representatives and corporations. Professors will discuss relevant issues, successful alumni will give career advice, and students will share secrets of GSB campuses. The event will be held in Russian.
Graduate School of Business
November 27, 2020

Centre for Learning Methodologies has Launched a Series of Workshops about Distance Learning for Professors of GSB

Centre for Learning Methodologies has Launched a Series of Workshops about Distance Learning for Professors of GSB
On November 25, a series of workshops were launched, on which professors of HSE Graduate School of Business share their experience of using distance-learning tools.
Graduate School of Business
November 26, 2020

Graduate School of Business has Launched a Series of Meetings of a Renewed Academic Committee of Bachelor’s and Master’s Programmes

Graduate School of Business has Launched a Series of Meetings of a Renewed Academic Committee of Bachelor’s and Master’s Programmes
Graduate School of Business
November 20, 2020

HSE Graduate School of Business Professors Took Part in CEEMAN Seminars EdTech 2020 - Beyond the Pandemic Emergency

HSE Graduate School of Business Professors Took Part in CEEMAN Seminars EdTech 2020 - Beyond the Pandemic Emergency
Graduate School of Business
November 12, 2020

HSE Returns to Online Instruction

HSE Returns to Online Instruction
HSE Rector Yaroslav Kuzminov has signed an order stipulating that HSE University will transition to online learning beginning November 16
coronavirus University Life
November 12, 2020
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