Online guest lecture by Martin Boisen on the topic "Place Brand Management in Theory and Practice"

The lecture will be dedicated to the interpretation of such key concepts as marketing, branding and promotion of places. The theoretical models that are used by the "For the Love of Place" organization in consulting projects in more than 100 cities and regions (including Amsterdam, The Hague, Utrecht, Groningen, Leiden, Luxembourg, York, Oslo) will be also presented.

To participate in the lecture email Dmitiy Tsarev, teaching assistant of the course: datsaryov@edu.hse.ru.