Visiting International Lecturers Taught Classes for Students of the Graduate School of Business in Module 3

In the third module, several international guest speakers delivered courses and classes to students of the Graduate School of Business.

Assistant Professor of the University of Cincinnati, Carl. H. Lindner College of Business Eni Gambeta delivered a class on Global Strategy and ETH Zurich Chair of Logistics Management Bublu Thakur-Weigold delivered a class on Logistics and SCM in Global Context for students of 'Business Administration' Bachelor’s Programme. Romeo Tedongap, Professor of ESSEC Business School, taught a course on International Finance for Master's students in the 'International Management' Programme. For students of the 'Marketing and Market Analytics' Programme, guest lectures were organised with Massimo Giovanardi, Associate Professor of the University of Bologna on 'Inclusive place branding', and Martin Boisen, lecturer of the University of Groningen and founder of 'For the Love of Place' company on the topic 'Place brand management in theory and practice'.

Zafarjon Makhsudaliev, Master in International Management student

Professor Romeo Tedongap taught a course on international finance for our programme. During this course, I learned what external factors (exchange rate, interest rate, inflation, etc.) affect the financial performance of international companies. The professor gave us some small cases and by working on them, we were able to develop our skills in financial problems of companies. For example, now we know how to prevent risks (hedging and speculation, etc.).

Ramiz Gereykhanov, Marketing and Market Analytics student

Since Martin Boisen and Massimo Giovanardi are both practice-oriented, it was very interesting to hear what kind of challenges you can face in real life when branding territories. The theory that we learn in lectures is, after all, only the base, and I understood thisclearly after Professor Giovanardi's lecture, in which he demonstrated how many different factors need to be taken into account and how difficult it can be to communicate with and between stakeholders. Mr Boisen's lecture was very useful because it demonstrated us for the first time what KPIs can be used to measure the effectiveness of territory branding. Although in traditional marketing, KPIs are quite simple, in territorial branding they are not obvious and quite difficult to measure because there are many other influencing factors.