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Regular version of the site

Graduate School of Business

Webinar by Ekaterina Buzulukova "Do We Need Marketers in the Era of Digitalization and Automation?"

16+
*recommended age
Event ended

In the era of digitalization, when analytical tools are widely available to track and manage customer experience, moreover, advertising campaigns can be created automatically by robots, there is an illusion that we need only specialists in analytics and big data to develop successful promotion campaigns. So, what is the role of marketers nowadays?

Should they only know how to work with these instruments or just choose the most suitable tools for business purposes?

Or they need much more diversified competencies and excessive trust in digital systems can lead to disastrous consequences and loss of market share by companies? We will discuss all these questions in our forthcoming webinar. Issues that we will cover:

  • What are the marketing tasks that can be automated without losing the quality of decision-making?

  • What tasks require the great attention of marketers? What are the consequences if marketers excessively trust in digital systems?

  • What are the priorities for training marketers to be successful in the current situation of digitalization and automation?

Speaker: Ekaterina Buzulukova

Moderator: Marina Dzhashi, cross-cultural consultant.

Register here.