For the 2nd year students of the Business Management program, a new educational case developed by the Financial Management Department of the Higher School of Business of the Higher School of Economics was tested. The author of the case, associate professor Yulia Leevik, together with the co—author of methodological guidelines for teachers on working with this case, senior lecturer Alina Vakhrushina, discussed the challenges faced by a knitting factory with 18 years of production experience on the way to entering the modern universe of electronic commerce.