Department of Marketing

From January 11th to 17th, students from the HSE University Graduate School of Business (GSB) participated in their first short-term mobility program in Africa, travelling to Morocco. This trip wasn't about seeking exoticism, but about understanding how to build business dialogue with the Global South.

A study conducted by the HSE Business School in collaboration with hh.ru and the Ancor staffing group revealed that the structure of HR trends is changing significantly. In 2026, companies are expected to focus on practical and measurable management solutions.

From November 3 to 14, 2025, undergraduate and master's students of the Graduate School of Business (GSB) participated in a specially designed international program organized by the National School of Business Bangalore, India (NSB Bangalore).

A study conducted by HSE Graduate School of Business has identified 10 key IT trends that will shape the development of Russian organizations in 2026.

HSE Graduate School of Business hosted a seminar titled “Business Education Today: Challenges, Trends, Solutions,” organized jointly with the Russian Association of Business Education (RABE).

The online master's program “Marketing Management” is originally designed for distance learning. However, this year, at the initiative of students who expressed a desire to start their studies with in-person communication and getting to know each other, Knowledge Day was held in a hybrid format. On October 3, first-year students met on the HSE GSB campus on Shabolovka, and those who could not come joined online — together they launched the new academic year.

The Higher School of Economics Graduate School of Business hosted an open dialogue with Elena Tyatenkova, Senior Vice President and Head of Network Management at Alfa-Bank.

The Higher School of Economics Graduate School of Business hosted a Career Day organized by X5 Group — a strategic partner of the business school and one of Russia’s leading retailers.

The HSE Graduate School of Business has reaffirmed its status as the leader of Russian business education. For the second year in a row, HSE GSB has topped the National Ranking of Business Schools in the country, demonstrating consistently strong results across key learning indicators.

In July, the HSE Graduate School of Business (HSE GSB) hosted official graduation ceremonies for students of five bachelor’s programs and twelve master’s programs. Degrees were awarded to 675 bachelor’s and 785 master’s graduates, with 25 and 37 of them respectively graduating with honors.