Department of Marketing

Within the framework of international mobility development, the HSE Graduate School of Business has signed new cooperation and exchange agreements with the leading universities and business schools of China and Indonesia. The School of Economics and Management at Tongji University, one of the oldest universities in China, and the Business School of Binus University (Indonesia), which is ranked among the top 10 universities in Indonesia, became the partners of the HSE.

The research project “Index of Entrepreneurial Educational Activity” was highly appreciated by the jury of the National Award “Our Contribution”

In July, graduation ceremonies were held on the campus of the HSE Graduate School of Business. Diplomas were awarded to 546 bachelor's and 690 master's graduates, and 35 bachelors and 43 masters graduated with honours.

HSE experts and representatives of 25 Russian leading companies gathered at the HSE Graduate School of Business to discuss cooperation between business, science and education for active implementation of AI technologies.

Over 400 marketing and PR directors and mass communication specialists from 46 regions of Russia took part in the survey on artificial intelligence in marketing and communications.

Founded in 1871 in Le Havre, EM Normandie is one of the oldest business schools in France. With dual accreditation from AACSB and EQUIS EM Normandie is located at 5 campuses: three in France (Caen, Le Havre, Paris), one in England (Oxford) and one in Ireland (Dublin).

The bachelor's programmes of the HSE Graduate School of Business in Business Administration and Marketing and Market Analytics and the English-language Master's programme of HSE ISSEK ‘Governance of Science, Technology and Innovation’ have been accredited by the European Foundation for Management Development (EFMD). Earlier, the Master’s in Finance offered by HSE University in St. Petersburg also received accreditation in the Economics category. Having four degree programmes recognized by EFMD is an unrivalled achievement for Russian universities.

The all-Russia competition, a project of the Russia — Land of Opportunities presidential platform, saw the students compete with other teams of young contestants. The team led by Alexander Aksyutin, a master’s student of the HSE Graduate School of Business, received a grant of 1.4 million Russian rubles, which the team plans to spend on a social project to promote tourism in Voronezh Oblast.

The COVID-19 pandemic has caused global economic, social and technological transformations. Experts from HSE University and other education and research institutions from various countries discussed these transformations and other relevant trends for the future at the 3rd International Conference ‘East and West at the Stage of New Transformations: The Post-Covid Changes’.