Webinar by Dmitrii Knatko "Strategies of Business Development in Digital Economy"
COVID-19 considerably accelerated the rates of digital transformation almost everywhere. Recent Digital Strategy Roadmap 2020 Global Study by BCG had shown that over 80% of companies had considered accelerating their digital transformation as a strategic necessity. A rapid descend to the digital economy pressured managers to seek ways how to pivot their strategies of business development. During the tough summer months of home isolation, we at HSE University Graduate school of business have organized a major digital event with a great cast of business speakers from different industries and functional areas who shared their experience in adopting digital to the tough quest of business survival and development. We will look at the expert highlights from large international and Russian companies who successfully introduce strategies needed for resilience in digital economy, and will discuss some of the promising ideas voiced by the experts:
• What are the strategies and business models of companies that made the transition to the digital economy?
• What are the problems and obstacles associated with the digitalization?
• Can digitalization bring breakthrough results to companies which are not native to digital economy?
• Which resources and competences are critical for a successful introduction of digital strategy?
Speaker: Dmitrii Knatko.
Moderator: Marina Dzhashi, cross-cultural consultant.