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Высшая школа бизнеса НИУ ВШЭ

Вебинар Александра Лебедева "New Era of Marketing: Green, Responsible, and Sustainable"

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28 января в 19:00 по московскому времени Александр Лебедев, старший преподаватель департамента маркетинга Высшей школы бизнеса, проведет вебинар на тему «New Era of Marketing: Green, Responsible, and Sustainable.». Этот вебинар является частью проекта Inspired by Your Bright Future: HSE Business Talk. Александр расскажет, почему компании прибегают к экологичным практикам в своей деятельности и насколько они важны для создания стабильного бизнеса.

Регистрируйтесь на вебинар по ссылке.

HSE University continues a series of public discussions as part of the "Inspired by Your Bright Future: HSE Business Talk" project. The next webinar from the Graduate School of Business is dedicated to the New Era of Marketing: Green, Responsible, and Sustainable.

Today's consumers are not ready to shop only. They demand from brands to create a shared value now. Modern marketing is responsible for the production of meaning for a better, greener and more sustainable future. 

On January 28, Thursday, at 7 pm (Moscow time) Alexander V. Lebedev, a holder of MBA in Corporate Governance, MA in Marketing Communications, Senior Lecturer of the Graduate School of Business at HSE University, will talk about why companies think about eco-friendly practices. Is it a temporary trend or a foundation for establishing a stable business leadership in the 21st century?

Alexander V. Lebedev is also Judge of Effie Russia Award (pre-eminent award in the industry for effectiveness in marketing) and Judge of Silver Mercury Award (valuable trophy in the industry for creativity in marketing). 

HSE Business Talk will be interesting to students, young professionals and all those involved in creating or running their own business.

The meeting will be held in ZOOM with the Q&A sessions. Please register here for participation.

You may find the recordings of the previous HSE Business Talk webinars on our YouTube channel.