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Department of Marketing
Graduate School of Business
Department of Marketing
Contacts

26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia

E-mail: EFilipskaya@hse.ru

+7 (495) 772-95-90 add.26279

Leadership
Vera Alexandrovna Rebiazina
Head of the Department – Vera Alexandrovna Rebiazina
Zhanna Musatova
Zhanna Musatova
Publications
Book
Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article
Technology orientation, customer agility, customer performance: the moderating role of firm size in the Chinese tourism context

Wang J., Butkovskaya V.

Asia Pacific Journal of Tourism Research. 2025. P. 1-16.

Book chapter
Foresight Methodology and Commonly Used Methods in the New Generation Foresight

Saritas O., Veselitskaya N., Sokolov A.

In bk.: 21st Century Foresight: Shaping the Future for Sustainable Social, Economic and Environmental Development in South Africa. Cham: Springer, 2024. Ch. 4. P. 35-53.

Working paper
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

On Campus – News

HSE Student Team Wins Grant in Masters of Hospitality Competition

HSE Student Team Wins Grant in Masters of Hospitality Competition
The all-Russia competition, a project of the Russia — Land of Opportunities presidential platform, saw the students compete with other teams of young contestants. The team led by Alexander Aksyutin, a master’s student of the HSE Graduate School of Business, received a grant of 1.4 million Russian rubles, which the team plans to spend on a social project to promote tourism in Voronezh Oblast.
On Campus students achievements master's programmes bachelor's programmes
November 22, 2021

‘We Are Competing for the Best Scholars and We Don’t Want Our New Colleagues to Rest on Their Heels’

HSE Library at Pokrovka
At the meeting of the Rector’s Council on June 23, seven issues were considered, including the vaccination of staff and students, postgraduate and dissertation councils, the development of a Continuing Professional Development (CPD) programme at the University, and the HSE library. Members of the Rector’s Council additionally discussed the regulations on the organisation of training concerning MicroDegree-granting programmes.
On Campus professors discussions
June 24, 2021

GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association

Valery Katkalo
Valery Katkalo has been elected as Chairman of the Sectoral Commission on Education of the Russian Managers Association (RMA) for the second time in a row. The commission is one of the main expert platforms in Russia for discussing modern education trends and sharing experience of implementing advanced educational models.
On Campus professors achievements
January 13, 2021

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’

‘Any Crisis and Any Shock Should Be Perceived As a New Opportunity’
On December 10, the Graduate School of Business held a large-scale meetup event for GSB professors, current students, alumni, corporate representatives, and anyone interested in the development of business education. Guests of ‘GSB Meetup: Welcome to the Graduate School of Business’ learned what qualities and competencies a modern manager needs, what is new at the HSE Graduate School of Business, and what the future holds for the School.
On Campus alumni discussions business education master's programmes bachelor's programmes
December 16, 2020