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Department of Marketing
HSE Graduate School of Business
Department of Marketing
Contacts

26-28 Shabolovka ul,
Building 2, Room 2204-2211
Moscow, Russia

E-mail: EFilipskaya@hse.ru

+7 (495) 772-95-90 add.26279

Leadership
Vera Alexandrovna Rebiazina
Head of the Department – Vera Alexandrovna Rebiazina
Zhanna Musatova
Associate Professor – Zhanna Musatova
Department office
Elena V Filipskaya
Diana Aglyullina
Teaching and Learning Support Specialist – Diana Aglyullina
Yulia Leibman
Teaching and Learning Support Specialist – Yulia Leibman
Publications
Book
From Consumption to Care: A Stoic Framework for Slow Consumption

Rebiazina V. A., Sonina L.

Universidad de Sevilla, Servicio de Publicaciones, 2027.

Article
Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews

Kazakov S., Cuesta-Valiño P., Butkovskaya V. et al.

Cuadernos de Gestion. 2025. Vol. 25. No. 1. P. 71-88.

Book chapter
Foresight Methodology and Commonly Used Methods in the New Generation Foresight

Saritas O., Veselitskaya N., Sokolov A.

In bk.: 21st Century Foresight: Shaping the Future for Sustainable Social, Economic and Environmental Development in South Africa. Cham: Springer, 2024. Ch. 4. P. 35-53.

Working paper
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

Publications

Research & Expertise – News

HSE Graduate School of Business: Key HR Trends for 2026 in Russian Companies

HSE Graduate School of Business: Key HR Trends for 2026 in Russian Companies
A study conducted by the HSE Business School in collaboration with hh.ru and the Ancor staffing group revealed that the structure of HR trends is changing significantly. In 2026, companies are expected to focus on practical and measurable management solutions.
Research & Expertise research projects HSE Graduate School of Business
December 09, 2025

HSE Graduate School of Business presents the study “Corporate Universities of Russia — 2025”

HSE Graduate School of Business presents the study “Corporate Universities of Russia — 2025”
The presentation of the annual study “Corporate Universities of Russia — 2025” took place as part of the 4th Forum of Corporate Learning Leaders of Russia. The event was held in Nizhny Novgorod and brought together more than 130 participants from 60 companies.
Research & Expertise business education HSE Graduate School of Business
August 05, 2025

Representatives of HSE GSB participated in the EFMD Bachelor Programmes Conference 2021

Representatives of HSE GSB participated in the EFMD Bachelor Programmes Conference 2021
Research & Expertise HSE Graduate School of Business
November 29, 2021

The Pandemic Has Boosted Digitalization and Deglobalization: What Does It Mean for Russia?

The Pandemic Has Boosted Digitalization and Deglobalization: What Does It Mean for Russia?
The COVID-19 pandemic has caused global economic, social and technological transformations. Experts from HSE University and other education and research institutions from various countries discussed these transformations and other relevant trends for the future at the 3rd International Conference ‘East and West at the Stage of New Transformations: The Post-Covid Changes’.
Research & Expertise discussions international cooperation COVID-19 pandemic
November 19, 2021

HSE GSB Programme Administrators completed the CEEMAN Program Management Seminar

HSE GSB Programme Administrators completed the CEEMAN Program Management Seminar
Research & Expertise HSE Graduate School of Business
October 29, 2021

Workshop on designing an effective online course for GSB faculty

Workshop on designing an effective online course for GSB faculty
Research & Expertise HSE Graduate School of Business
October 12, 2021

Student Research Paper Competition 2021 Kicks Off at HSE University

Student Research Paper Competition 2021 Kicks Off at HSE University
The annual HSE Student Research Paper Competition (SRPC) helps young researchers try their hand in a real academic competition, where leading experts and professionals from HSE University assess their research papers. This year, participation will be open from September 1 to October 15.
Research & Expertise students research projects Invitation to participate Student Research Paper Competition
September 01, 2021