Department of Marketing

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Regular version of the site

Publications

Book

Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article

The role of internal communication on employee loyalty – a theoretical synthesis

Sinitsyna E., Anand A., Miklós S.

Journal of Asia Business Studies. 2024.

Book chapter

User-generated Content in E-commerce Decision-making: Literature review

Beylina E.

In bk.: GSOM emerging markets conference 2022 : CONFERENCE BOOK, Saint-Petersburg, 05–08 октября 2022 года. St. Petersburg State University Graduate School of Management, 2022. P. 92-101.

Working paper

Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

The Pandemic Has Boosted Digitalization and Deglobalization: What Does It Mean for Russia?

The COVID-19 pandemic has caused global economic, social and technological transformations. Experts from HSE University and other education and research institutions from various countries discussed these transformations and other relevant trends for the future at the 3rd International Conference ‘East and West at the Stage of New Transformations: The Post-Covid Changes’.

Research & Expertise discussions international cooperation COVID-19 pandemic

November 19, 2021

Tag "COVID-19 pandemic" – News

The Pandemic Has Boosted Digitalization and Deglobalization: What Does It Mean for Russia?