Department of Marketing

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Regular version of the site

Publications

Book

Management practices of Russian companies. Vol. 1

Stepanov A. K., Лихачев А. А., Silchev V. et al.

M.: Higher School of Economics Publishing House, 2022.

Article

Factors of Consumer Trust in Private Label Food Products: A Case of Loyalty to Russian Retailers

Elena R. Sharko, Anastasiya A. Sokolova.

Journal of Applied Economic Research. 2025. Vol. 24. No. 1. P. 344-378.

Book chapter

Foresight Methodology and Commonly Used Methods in the New Generation Foresight

Saritas O., Veselitskaya N., Sokolov A.

In bk.: 21st Century Foresight: Shaping the Future for Sustainable Social, Economic and Environmental Development in South Africa. Cham: Springer, 2024. Ch. 4. P. 35-53.

Working paper

Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Rebiazina V. A., Kusraeva O., Krasnikov A. V.

Preprint. 4469. EasyChair, 2020. No. 4469.

All publications

The Pandemic Has Boosted Digitalization and Deglobalization: What Does It Mean for Russia?

The COVID-19 pandemic has caused global economic, social and technological transformations. Experts from HSE University and other education and research institutions from various countries discussed these transformations and other relevant trends for the future at the 3rd International Conference ‘East and West at the Stage of New Transformations: The Post-Covid Changes’.

Research & Expertise discussions international cooperation COVID-19 pandemic

November 19, 2021

Tag "COVID-19 pandemic" – News

The Pandemic Has Boosted Digitalization and Deglobalization: What Does It Mean for Russia?