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Regular version of the site

Yesterday's students are today's businessmen: how brothers from Angola became successful businessmen in the field of E-commerce

Loani and Noani Mateush's journey from graduate students to successful businessmen in the field of e-commerce is indeed impressive and inspiring. Their story highlights the significance of leveraging education, passion, and motivation to create a thriving business venture. It's evident that their determination and application of entrepreneurial principles have contributed to the success of their e-commerce platform N'teka.

After graduating from a master's degree in management in 2023 at one of the Russian universities, young entrepreneurs decided to immediately try their hand at business and created their own Internet service for posting ads about goods and services in Angola. The products offered for sale may be new and used. An analogue of popular platforms such as OZONE, Avito, Wildberries is now available in Angola. N'teka is gaining popularity and continues to grow.

The N'teka e-commerce platform plans to register more than 10 thousand customers, effectively and safely selling goods and services on the national market. Data security and consumer trust are the main priorities of the new online product. The brothers believe that the main message in creating a successful business is to love what you do!

During the lecture, young entrepreneurs from Africa shared with the HSE students present information about what motivated them to achieve their goals and open their own business. They recommended paying attention to books on entrepreneurship by the famous American businessman Jeff Bezos. During the lecture, they also emphasized the importance of creating networking in the business community and brand awareness. Loani and Noani are open to everything new, are not afraid to experiment and transform their knowledge into the practical side of e-business development.

GSB International Office and GSB students of the HSE University express their gratitude to Loani and Noani Mateush for an interesting and unusual lecture on the nuances of creating an e-commerce startup in Africa.