HSE GSB Case Championship

HSE Graduate School of Business and IKEA 

invite you to take part in an International Case Championship 2021 which will take place

on July 1st!

Who is competing?
Teams of 3-4 students enrolled in BA in Management programs from HSE GSB and partner universities (2nd or 3rd year). All students are expected to have some experience in working with business cases and delivering Power Point presentations.

What are the requirements?
To prepare an 8-minute Power Point presentation with a solution to the case presented by our corporate partner IKEA and to be ready to answer the questions related to the solution and the rationale behind it. The teams will be provided with the materials of the case 3 weeks before the event. 

How will the presentations be assessed?
The performance of the teams will be assessed by a distinguished jury consisting of HSE GSB faculty and our corporate partners representing the leading international companies operating in Russia. The winners and the runner-up will be awarded a Certificate and other prizes.

How will the Championship take place?
The Competition 2021 will be 100% online.

What does it cost?
Participation is free of charge.

People & Planet Positive!

IKEA means 839 mln happy customers in our stores world-wide and 2,6 bln happy online visitors at www.ikea.com.

Online sales nowadays grow beyond our highest expectations! IKEA Russia online store www.ikea.com/ru/ru/  is now ranked as #13 among ECom competitors including biggest marketplaces.

Let’s co-create together with IKEA the most Profitable and People and Planet Positive* solution for a business case to reach many more of the many people and drive seamless omnichannel customer experience!

*IKEA is responsible business.

Circular & Climate Positive is one of the main directions of our Sustainability movement. We see it as a long-term strategic direction. Together with our business partners we gradually develop “Zero Emission” program, we promote conscious resource consumption and support waste recycling, more and more fractions - every year.

To be continued…

Time

Activity

10.00 – 10.15

Opening and greetings

10.15 – 11.35

5 teams present their cases

Presentation – 8 minutes

Q&A – 8 minutes

11.35 – 11.45

Break

11.45 – 13.05

5 teams present their cases

Presentation – 8 minutes

Q&A – 8 minutes

13.05 – 13.25

Jury vote

13.25 – 13.45

Award ceremony

13.45 – 14.00

Closing

Criteria

Points

Content

Structure

10

40

Logic & Facts (task response/ coherence/ cohesion/ MECE/ facts)

10

Creativity (have never been done before/ based on innovative approach or technology)

10

Feasibility (can be implemented in terms of finance/ human resources/ logistics/ regulations)

10

Visuals

Comprehensibility (legibility/ grammar consistency/ errors)

10

20

Impact (design/ emphasis)

10

Professional delivery

Posture & voice & contact with the audience

8

20

Language (use of academic language & terminology/ grammar & syntax)

8

Timing (10 min)

4

Q&A

Clarity

10

20

Expertise

10