HSE GSB Summer School 'Doing Business in Russia'

Entering a new market, companies face new and unexpected challenges: understanding a distinctive economic and political environment, cultural differences, consumer preferences and other aspects of doing business in a new country is crucial to their success. The school provides students with a unique experience of diving into Russian cultural, business and economic reality.

Why participate?

Main topics

Cross-cultural team building
Russian Business Culture
Management in Russia

Operational Excellence
Marketing in Russia
Corporate Social Responsibility in Russia

Schedule*

TIME	July 5	July 6	July 7	July 8	July 9	July 12	July 13	July 14	July 15	July 16
10:00–13:00	Opening Ceremony Virtual tour	Online classes and workshops Russian business culture	Free time	Online classes and workshops Soviet legacy and management practices in today's Russia	Online classes and workshops Operational excellence	Online classes and workshops Uncovering the enigma of the Russian national marketing model	Online classes and workshops Corporate social responsibility in Russia	Roundtable discussion	Free time	Group project presentation
13:00–14:00 14:00–17:00	Break Online classes and workshops Interactive class on teaming	Break Project kickoff meeting**	Break Project work**	Break Project work**	Break Russian cultural events	Break Project work**	Break Project work**	Break Free time	Break Project work**	Break Graduation ceremony

*there might be slight changes in the schedule

** project is required to obtain 6 ECTS Certificate

Speakers

Barry Tomalin
Russian business culture

Barry Tomalin is a trainer and university lecturer specialising in communication and cultures in international business and diplomatic studies. He works with corporations in Europe and has trained, among others, Panasonic Europe, Bank of England, Siemens, Sperbank Moscow, and other corporations and foreign embassies. Barry Tomalin is also an author of great books on Cross-Cultural Communication and the World’s Business Cultures.

Anna Di Nardo
Interactive class on teaming

Teaming is increasingly used in business, in the public and nonprofit sectors, as well as in academia. It allows to address and solve challenging issues that request a diverse set of skills, found only in a team. The class will address team formation and processes in the international setting, enabling participants to get to know each other, to create productive learning environment and to start working together on the program's assignments.
As a result of the class, participants will be able to:
– understand dynamics of teaming and how to manage them
– understand how different interests and asymmetric information affect team dynamics
– understand the team roles and how they can be applied in different settings
– reflect on how effectively lead and participate in teams

Sergey R. Filonovich
Did management exist in the USSR? Soviet legacy and management practices in today's Russia

The position of enterprise directors in the USSR (i.e., 'top managers' according to the terminology accepted in the world) was quite different from what is customary in the West. They operated in a high-dimensional matrix and actually did not make independent decisions, but were forced to seek compromises in the face of conflicting demands from external stakeholders. They dreamed of freedom. However, with the beginning of socio-economic reforms in Russia, it turned out that they lacked the decision-making skills which are important for management. That is why many successful 'red directors' did not fit into the business environment of the new Russia. However, the legacy of the Soviet management system turned out to be very tenacious.

Vyacheslav Boltroukevich
Operational excellence

We will take a look at several Russian companies from different industries and locations and see how they compete through operations. Based on that we will identify common approaches to reaching operational excellence and explore how widespread these approaches are in Russia and the rest of the world. Our meeting will include interactive discussions abound businesses we all know and interact with as a customer.
As a result of this lecture, students will be able to:
– identify processes in a daily life and how they affect our experience as customers
– understand trade-offs in operational choices that should be taken in order to be coherent with strategic decisions
– see the scope and role of operations in success of companies in different industries

Sergey P. Kazakov
Uncovering the enigma of the Russian national marketing model

Is marketing country-specific? A review of the noteworthy national marketing models
The antecedents of the Russian national marketing model
Russian national marketing model explained via the logic of the local marketing mix specifics
As a result of this lecture, students will:
– obtain a comprehension of country-specific peculiarities relevant to the domain of marketing
– understand the role of history, culture and geography in national marketing models development
– get acquainted with the compelling marketing mix (product, place, price, promotion) application on the Russian soil

Tom Rawlins
Corporate Social Responsibility in Russia

This lecture will focus on the development of the term CSR in capitalist society and the confusion that this creates in the minds of Russian businessmen who emerged from the former Union of Soviet Socialist Republics (USSR). The lecture will include discussions and debates on the actual social responsibility of business and our own social responsibility in management.
As a result of this lecture, students will be able to:
– clearly articulate their own position on the social responsibility of business
– understand their own social responsibility in management
– appreciate the subjective nature of CSR and the importance of being clear about your own business ethics before doing business in Russia or anywhere else

Portfolio evaluation

PORTFOLIO COMPONENTS/ MAXIMUM NUMBER OF POINTS

Contacts

gsbsummer@hse.ru

Doing Business in Russia

For Bachelor and Master Degree students

Why participate?

Main topics

Schedule*

Speakers

Barry Tomalin Russian business culture

Anna Di Nardo Interactive class on teaming

Sergey R. Filonovich Did management exist in the USSR? Soviet legacy and management practices in today's Russia

Vyacheslav Boltroukevich Operational excellence

Sergey P. Kazakov Uncovering the enigma of the Russian national marketing model

Tom Rawlins Corporate Social Responsibility in Russia

Certificate issued by HSE Graduate School of Business

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