HSE GSB and Alfa-Bank launch a free Summer School in Digital Product Management for Chinese students
International Office is pleased to announce the 2025 Digital Product Management Summer University, a joint initiative of the Graduate School of Business at HSE University and Alfa-Bank, which will take place in Moscow from August 2 to August 9, 2025. Chinese citizens majouring in IT, Computer Science, Business & Management, Marketing, Product Management, or a related field are encouraged to apply.
Dates: August 2-9, 2025
Registration deadline: June 23, 2025
Website: https://gsb.hse.ru/en/summer_university/
A one-week program is designed specifically for Chinese citizens pursuing degrees in IT, business, management, marketing, or related fields. The aim is to provide participants with both academic knowledge and practical skills in digital product management, as well as a unique opportunity to explore Russian culture and business.
Participation is completely free of charge for selected students. The program covers tuition, accommodation, breakfasts, lunches during the academic week, coffee breaks, and all excursions included in the cultural program.
Program Highlights
- Academic instruction delivered by leading faculty from HSE University and professionals from Alfa-Bank
- Hands-on workshops in customer journey mapping, business model design, product analytics, and usability testing
- Final group project with expert feedback (equivalent to 2 ECTS credits)
- Exclusive access to Alfa-Bank’s headquarters and research center
- Cultural immersion through guided city tours, visits to key landmarks, and interactive activities
Program includes such topics as: Business Prospects between China and Russia: Specifics of Doing Business in Russia, Digital Transformation of Enterprises, Digital Business Models of Enterprises, Customer Experience Management, Data-Driven Research: Product Analytics and Product Metrics, Scenario Design and Prototyping, Usability Testing, and others.
All sessions will be conducted in English. No homework or pre-reading is required, allowing participants to focus fully on skill-building and cultural engagement.
Eligibility Criteria
Applicants must:
- Be citizens of China, preferably currently studying in China
- Be enrolled in a Bachelor’s, Master’s or PhD program
- Be majoring in IT, computer science, business, marketing, product management, or a related field
- Demonstrate a B2 level of English proficiency or higher
Required documents include a valid passport (with notarized Russian translation), academic transcript, certificate of enrollment, proof of English proficiency, travel insurance, and photographs.
📧 For further information, please contact the organizing team in the International Office: incoming.gsb@hse.ru
We kindly invite our colleagues and partners to help spread the word about this opportunity among eligible students. Please share this announcement through your institutional networks, mailing lists, and social media channels.