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Career Centre

Choose your path to success

How To Write a Brilliant Сover Letter

A cover letter is an important but not always a must have tool when it comes to searching for a job.

The main purpose of such a letter is to draw the employer's attention to your application and read your resume.

If you are just starting your career a cover letter can increase your chances of finding a job. It can be used as an additional resource to introduce yourself and convince the employer that despite the lack of deep experience in a particular field you as a candidate are worthy of attention.

Here are some basic rules for writing a cover letter. If you still have questions we will be happy to help you with career advice.

Cover letter structure

  • STEP 1: Introduction

    In this section it is important to indicate who you are and what you have to offer to the employer. Most often a short summary of your professional skills is given here. If there is no work experience yet you can write that you are a student / graduate of a certain faculty, educational program and list your key strengths and areas of knowledge. You should not indicate your personal qualities here - the employer will evaluate them during an interview. The main purpose of this section is to make the employer want to continue reading your letter.

  • STEP 2: Purpose

    Here it is important to specify what position you are applying for where you saw it and why it is of interest for you.

  • STEP 3: Main part

    Think about why you are suitable for this role. Pre-study in detail the job advert, the company - the features of its work and corporate values, think about how they match with your expertise and knowledge. In this section you should prove you are the perfect fit for the company.

  • STEP 4: Conclusion

    In conclusion we recommend that you politely request feedback and express your willingness to tell in more detail about yourself during an interview.


  • Briefly and to the point

    You should not repeat information from your resume in your cover letter, you don't need to go into details of your personal life. A cover letter is a short but informative message to the employer it should generate interest and not tire after the first lines.

  • Use keywords

    In the main body of the letter we recommend using keywords that match your experience / skills with job requirements.

  • Tailor your cover letter to each company and position

    You should not write a general letter, it is unlikely to be noted by the employer, rather it will make it clear that you are considering different options and are not interested to get a specific role.

  • Be positive

    Avoid the slightest hint of your previous negative work experience.

  • Avoid making mistakes and typos

    Always check the letter before sending.

  • Use artificial intelligence

    You can use the power of artificial intelligence to generate ideas, but a letter created by AI will require editing.

A Cover Letter Example

Dear Sir/Madame:

"My name is Anna Ivanova, I am fresh graduate of the Graduate School of Business of the National Research University Higher School of Economics, my core educational programme is 'Marketing and Market Analytics'.

I am writing to you to express my interest in the Intern position in Marketing department as advertised on your website. As a recent graduate with strong knowledge and skills in marketing analytics and digital marketing, I believe I am a top candidate for a position at your company.

During my time at the University, I was awarded the prizes in several marketing competitions and cases, such as… that helped me to enlarge my knowledge in..and get the practical experience.

In addition to graduating with a X GPA, I spent a semester at a university in London, and I have strong conversational skills in the English language. I believe this would be an asset, as I know your company does a lot of collaborations with major partners in London.

I have enclosed my resume and looking forward to your feedback.

Thank you for your time and consideration.


Anna Ivanova

+ 7 (000) 000-00-00"