Post-Covid World. The Future is Now

Webinar series by professors of HSE Graduate School of Business

October 14th – November 26th, 2020


In October 2020 HSE Graduate School of Business launches a series of open weekly English-speaking webinars to discuss the future of the post-Сovid world, new challenges, changes  and the impact that global pandemic has made on the business worldwide. 

GSB faculty members will present their talks on the number of relevant topics: sustainability, mobility, new marketeers, HR-analytics, strategies of business development in digital economy  and well-being in the changing world.

Come and join GSB webinars sessions every Wednesday at 5 pm Moscow time in October  and November.  You will have a chance to meet Faculty members, ask questions and become a part of GSB community.


The moderator of the webinars will be Marina Dzhashi, a cross-cultural consultant based in Moscow, who has lived, studied and worked in the UK, US, India and Japan. Her professional interests lie in the field of international business and cross-cultural communication. She holds MA degrees in Linguistics, International Journalism, MBA and Business Psychology. Marina conducts training sessions, seminars and master-classes at Russian leading business schools and she consults state and private companies planning to go global.

Sanjar Khankel, Gleb Novikov, Maria Elagina, Daria Fokina, students of Master in International Management, will contribute to webinars as moderators.

Explore below to see upcoming sessions, speakers and schedule

5 pm Moscow time

Sustainability as a Life Style: Consciousness, Balance and Future

Sustainability crisis is a sad reality that humanity faces in the 21 century. Global challenges in environmental, societal and governance domains require immediate action to prevent climate change and polarizing inequalities. In the time of outrage there are also signs of optimism with conscious businesses  creating sustainable living brands, smart governments enforcing circular economy and civil activists demanding better standards of living focused on well-being and de-growth. We will have an engaging conversation with our experts to uncover what is sustainability as a contemporary life style, by  addressing the following questions:

  • What is the United Nations Global Agenda 2030? How business, government and society can contribute to the 17 Sustainable Development Goals during the Decade of Action?
  • What responsible businesses are doing to address environmental, governance and social challenges to remain attractive employers for the millennials?
  • Why circular economy is becoming an alternative to linear fossil fuel based economy? 
  • Why purpose and passion are the key components of a conscious business?
  • What is greenwashing and why do we need certification, such as B Corporations?
  • How to develop a sustainability mindset: from being part of the problem to co-creating a solution 
  • Lifehacks on sustainability as a life style: simple actions for making our planet a better place 

Moderators: Marina Dzhashi, cross-cultural consultant, Sanjar Khankel, student of Master in International Management programme.

You can watch the webinar here:

5 pm Moscow time

Mobility – People or Data?

For many of us mobility is an ability to move or to be moved freely and easily, a value in itself and an essential contributor to the quality of life. 
But for the last half a year all of us came to face a new mobility  - the one that enables wireless connectivity without actual moving. How does mobility impact the way we do business, how it changes routine business processes and business models - these questions will be address at the webinar by HSE GSB Professor Mikhail Komarov. 

Moderators: Marina Dzhashi, cross-cultural consultant, Daria Fokina, student of Master in International Management programme.

You can watch the webinar here

5 pm Moscow time

Do We Need Marketers in the Era of Digitalization and Automation?

In the era of digitalization, when analytical tools are widely available to track and manage customer experience, moreover, advertising campaigns can be created automatically by robots, there is an illusion that we need only specialists in analytics and big data to develop successful promotion campaigns. So, what is the role of marketers nowadays?
Should they only know how to work with these instruments or just choose the most suitable tools for business purposes?
Or they need much more diversified competencies and excessive trust in digital systems can lead to disastrous consequences and loss of market share by companies? We will discuss all these questions in our forthcoming webinar. Issues that we will cover:

  • What are the marketing tasks that can be automated without losing the quality of decision-making?
  • What tasks require the great attention of marketers? What are the consequences if marketers excessively trust in digital systems?
  • What are the priorities for training marketers to be successful in the current situation of digitalization and automation?

Moderators: Marina Dzhashi, cross-cultural consultant, Gleb Novikov, student of Master in International Management programme.

You can watch the webinar here:

5 pm Moscow time

HR Analytics: Data Driven Decision Making 

We are going to define People Analytics, look at its applications in the past and now, discuss Big Data in HR and main differences between traditional research approach and Big Data applications in HR.
We are also going to look closely at the problem of data sources and data collection strategies. Then we switch to Organisational network analysis as a tool for relational People Analytics. 
In the end, we’ll discuss AI applications in HR and close our session with discussion on ethics of People Analytics and attempts to find solutions to the issues defined.

Moderators: Marina Dzhashi, cross-cultural consultant, Gleb Novikov, student of Master in International Management programme.

You can watch the webinar here:

5 pm Moscow time

Strategies of Business Development in Digital Economy

COVID-19 considerably accelerated the rates of digital transformation almost everywhere. Recent Digital Strategy Roadmap 2020 Global Study by BCG had shown that over 80% of companies had considered accelerating their digital transformation as a strategic necessity. A rapid descend to the digital economy pressured managers to seek ways how to pivot their strategies of business development. During the tough summer months of home isolation, we at HSE University Graduate school of business have organized a major digital event with a great cast of business speakers from different industries and functional areas who shared their experience in adopting digital to the tough quest of business survival and development. We will look at the expert highlights from large international and Russian companies who successfully introduce strategies needed for resilience in digital economy, and will discuss some of the promising ideas voiced by the experts:
• What are the strategies and business models of companies that made the transition to the digital economy?
• What are the problems and obstacles associated with the digitalization?
• Can digitalization bring breakthrough results to companies which are not native to digital economy?
• Which resources and competences are critical for a successful introduction of digital strategy?

Moderators: Marina Dzhashi, cross-cultural consultant, Maria Elagina, student of Master in International Management programme.

You can watch the webinar here:


5 pm Moscow time

Well-being in Times When Everything Goes Not As It Was Planned

The coronavirus (COVID-19) pandemic is causing major disruption and concern across the globe, without sparing anyone. This is an extremely worrying time for everybody, including students. The pandemic affects not only our lifestyle, but also our plans - many of us had to limit social contacts, cancel international mobility, re-consider career goals. Students are expected to be more flexible and participate constructively in an ever-changing educational process. The webinar will address the questions of how to cope with these changes and how to plan your career in an unpredictable environment. While many of the issues we raise are global and universal in nature, we will specifically talk about Russia, Russian educational system and HSE GSB in particular addressed these issues. 

Moderators: Marina Dzhashi, cross-cultural consultant, Sanjar Khankel, student of Master in International Management programme.

You can watch the webinar here:


Ekaterina Ivanova

Associate Professor: Graduate School of Business/ Department of Strategic and International Management

Mikhail M. Komarov

Professor: Graduate School of Business/ Department of Business Informatics

Ekaterina V. Buzulukova

Senior Lecturer: Graduate School of Business/ Department of Marketing

Olga Mondrus

Associate Professor: Graduate School of Business/ Department of Organizational Behaviour and Human Resource Management

Dmitrii Knatko

Deputy Dean: Graduate School of Business

Anna Di Nardo

Deputy Dean: Graduate School of Business

Maria Pavlocheva

Head: Graduate School of Business/ Marketing Communications Unit

Marina Dzhashi

Cross-cultural consultant

Sanjar Khankel

Master in International Management Student

Gleb Novikov

Master in International Management student

Maria Elagina

Master in International Management student

Daria Fokina

Master in International Management Student