The Research and Training Laboratory for Strategies and Operations in International Business was established on April 1, 2021.
The highly dynamic, uncertain and unpredictable external environment has forced companies to learn to react rapidly to change. However, not all companies are equally successful at this. Adaptation processes become even more difficult when companies operate not only in the home markets familiar to them, but also in foreign markets, which impose special requirements in today's political, economic and epidemiological environment.
In recent years, many international companies have launched systemic transformation processes that affect key aspects of their operations in order to maintain a strong competitive position. Significant changes have affected business models, strategies and organisational models. Unique resources and organisational capabilities have come to play a special role in companies' success.
The main objective of the laboratory is to form a centre of expertise in the field of international business and a platform for joint research into the business models, strategies, structures and operations of international companies operating in the 'new' global economy.
The main objectives of the laboratory are:
to provide research in the field of international business, the international strategies of companies, and the specifics of their operations in various foreign markets.
to hold scientific events on the strategies and operations of international business and create a platform for knowledge and experience exchange at the GSB.
to present the results of the laboratory's research projects at leading international conferences, forums and other events, as well as to enhance the visibility of the HSE GSB as Russia's leader in business education and a centre of competence in the field of international business research.
to publish laboratory results in highly ranked scientific and professional journals to enhance the reputation of the HSE GSB in the international arena.
to build project and research competencies in GSB students through practical work.
The main focus of the laboratory's activity in 2021–2023 is the project 'Transformation of Business Models, Strategies and Structures of International Companies in the "New" Global Economy: Preconditions, Motives and Features of Management'. While implementing the project, the laboratory is developing the following research priorities:
Internationalisation strategies of Russian companies in the 'new' global economy.
Structural adaptation of Russian companies in response to 'new' global challenges.
Transformation of business models under the influence of major global trends: digitalisation, sustainability and collaboration.
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